SAN FRANCISCO -- An "all-star roster" of Bay Area companies has pledged about $30 million toward bringing the 50th Super Bowl to the 49ers' new Santa Clara stadium, topping an initial fund-raising goal by $5 million.
Google, Apple, Hewlett-Packard, Intel, Yahoo, Seagate, Virgin America and Gap are among the local companies that have promised donations, according to the Bay Area Super Bowl Bid Committee. The group provided new details about the plan at a news conference across from San Francisco's Ferry Building on Monday, a week before the region could be awarded the big game.
While much of the $30 million raised would fund police overtime, free public events and expanded transportation options, 25 percent of the money, or nearly $8 million, would be donated to local youth groups and other charities. Bid committee chairman Daniel Lurie, a San Francisco philanthropist, had promised for months that his group would raise at least $25 million and that the game would be the most philanthropic Super Bowl ever.
NFL owners on May 21 will choose between the 49ers' new Levi's Stadium and the Miami Dolphins' Sun Life Stadium to host the 2016 game. The Bay Area is the front runner after South Florida in recent weeks failed to win approval from lawmakers for a $350 million renovation to its 26-year-old stadium. South Florida has reportedly raised $21 million for its Super Bowl bid.
"We take nothing for granted. We don't care what happened back there in Miami," San Francisco Mayor Ed Lee said at Monday's news conference. "We are ready to host this event.''
The promotional event marked the end of the public push for the Super Bowl before the committee departs on Sunday for the NFL owners' meeting in Boston.
Lurie, Lee and several other current and former San Francisco politicians hosted the news conference, some 45 miles from the new $1.2 billion Levi's Stadium set to open in Santa Clara by August 2014. It was at least the third time officials in San Francisco, which would host many of the Super Bowl week events, held a news conference promoting their city, compared to one event at the new Santa Clara stadium in March.
"We're the city that knows how to party," said David Chiu, president of the San Francisco Board of Supervisors.
Santa Clara, which spent half a decade planning the stadium and took out $850 million in loans to build it, has agreed to tax breaks to sweeten the Super Bowl bid -- such as exempting NFL employees from paying hotel taxes -- while San Francisco has not.
Former San Francisco Mayor Willie Brown could barely contain his enthusiasm for his city at Monday's event.
"If you can't make heaven, San Francisco is your preference," Brown said. "And clearly the rest of the world sees it that way."
Last week, the Bay Area bid committee sent its final proposal to the league's 32 owners on iPad Minis. The video presentations on the tablet show stars such as Hall of Famer Steve Young and Google Executive Chairman Eric Schmidt promising the biggest, most tech-friendly Super Bowl ever through a partnership of local mega-companies that are normally fierce competitors.
Monday afternoon's event featured 49ers cheerleaders and San Francisco dignitaries who praised corporate sponsors for donating millions of dollars each. Other donors include Boston Consulting Group, Dignity Health and ValueAct Capital.
"We're joining an all-star team of Silicon Valley and Bay Area companies that share the same history and sense of purpose,'' said Todd Bradley, an executive vice president for HP.
Contact Mike Rosenberg at 408-920-5705. Follow him at Twitter.com/RosenbergMerc.