The Pac-12 Football Championship Game could be coming to Levi's Stadium.
The conference is in discussions about moving the title game to the 49ers' new home in Santa Clara, perhaps as early as this season.
The 49ers confirmed the talks but declined to provide details.
The news was first reported by Sports Illustrated.
"I'm split,'' Stanford coach David Shaw said. "I enjoyed hosting (in 2012), and the atmosphere at Arizona State was electric (in 2013). "But I'm intrigued by Levi's ...
"Most of the coaches feel the same way: The home game model is great, but in a stadium like that, it could be exciting.''
The 3-year-old Pac-12 title game has, like three rounds of the NFL playoffs, been played in the home stadium of the team with the best conference record.
A league source said the 49ers approached the Pac-12 several years ago about moving the game to Levi's, but the presidents and chancellors were opposed.
The NFL model rewards the team with the best record, thus adding value to the regular season; it reduces the financial burden for fans of one team; and it provides an exciting atmosphere.
But the home-hosting approach has caused logistical problems for the host school because of the short turnaround time, especially when the title game is played on Friday.
Levi's Stadium would bring the event to a state-of-the-art facility in a centrally-located region.
The source was skeptical that the move would be approved for the upcoming season. The CEOs would have to approve the change at their June meetings.
The SEC, ACC and Big Ten play their championship games at neutral sites.
-- Staff writers Mike Rosenberg and Jeff Faraudo contributed to this report.