SANTA CLARA -- Jim Harbaugh's wife Sarah vowed last season to do something about the 49ers coach's pleated khakis, and she's hilariously accomplishing that feat.
In a Dockers commercial set up as a public service announcement, Mrs. Harbaugh unveils how the non-pleated, flat-front pants look on her husband, who's shown tending to a barbecue grill.
"I'd like to talk to you about a serious condition affecting countless men in our country," Sarah Harbaugh says while sitting on a living-room couch. "I'm talking of course about 'Dad Pants,' the shapeless, pleated tragedy that too many men find themselves in every day.
"I was there. My handsome, vibrant, successful football coach of a husband suddenly looked like he'd hung the curtains from his belt.
"Thankfully Dockers has discovered the antidote for dad pants. Since Jim started wearing Dockers, he's a whole new man."
Cue the couple's oldest daughter, Addison: "Mommy, who's that?"
"That's your dad," Sarah responds.
The ad concludes: "If you or a man in your life are living with 'dad pants,' I urge you to visit Dockers.com/stopdadpants. Help us rid the world of 'dad pants' and you could win a trip to one of Jim's games. Together we could end this tragedy once and for all."
Two days after the 49ers' clinched a berth in last season's NFC Championship game, Sarah Harbaugh called into 99.7 FM and shared her dismay in her husband's daily choice of pants. "I will not take the blame for his outfits," Sarah said on the show. "I've thrown them away many of times. I've asked him: 'Please, pleats are gone. Wear the flat front.' He has a flattering body."
Harbaugh doesn't have any lines in the Dockers (no pleated pun, intended). But he did address his wardrobe in January following his wife's radio interview.
"They were making quite a bit of sport of me. But, problem solved there," Harbaugh said. "Well, the Levi's and the Nike and the Dickies makes a flat khaki so happy wife, happy life."
Harbaugh previously has worn Dickies khakis. Dockers are made by Levi's Strauss & Co., which owns the naming rights for the 49ers' new Santa Clara stadium. The 49ers' practice-field and game-day attire is sponsored by Nike.