Maybe it was just that the 70s were a strange time for advertising, or maybe the indestructible treat lends itself to the surreal, but Twinkie the Kid (a cowboy with a lasso, of course) was the star of these commercials. They appeared on Saturday mornings when the networks ran cartoons.
1970 Hostess Twinkies commercial with Twinkie the Kidwookiecookie
In the beginning
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A Twinkies ad from the 1930s. (AP)
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A Twinkies ad from the 1950s. (Via ocregister.com)
Twinkies as American meme
Twinkies permeate our culture, on shelves, at state fairs, in the movies, on TV and online.
The deep-fried Twinkie. 'Nuff said.
A deep-fried Twinkie. 'Nuff said. (San Antonio Express-News file photo)
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The do-it-yourself Twinkie, shown here at doobybrain.com.
The beef Twinkie - Gotcha. The storied snack is often the subject of parody. The image above appears to have been made by user mcdj18 on the site worth1000.com. It won fifth place in a contest to create "wacky snacks."
Twinkies stay "fresh" so long that people have been known to refer to their half-life rather than their shelf life.
Ghostbusters - Big Twinkieghostbustersdotnet
"Ghostbusters'" geek Egon used a Twinkie as a powerful analogy to explain the increasingly dire situation in New York City as the evil Zuul's influence was grew.
And there are many of other movie and TV references to Twinkies - either metaphorical or delicious - cataloged on IMDB.
After a launch party April 28 at Kepler's Books, Sabaa Tahir of Mountain View will embark on a seven-city national book tour; and Paramount has already snapped up the movie rights in a seven-figure deal and foreign rights have been sold in 24 countries.