PHOENIX -- The bespectacled face of nerdpower won't be the face of baseball.
A's second baseman Eric Sogard's wild ride through the Twittersphere came to an end Friday morning when a late push got the Mets' David Wright over the top and a victory in MLB Network's #FaceofMLB competition.
"It was like going to Disneyland," Sogard said Friday after the results were announced. "I just sat back and enjoyed the ride."
Sogard did nothing to promote his own candidacy, and said he was shocked when A's fans picked him as the Oakland contestant in the competition. But as he rolled past the Cubs' Anthony Rizzo, the Rockies' Troy Tulowitzki, the Giants' Buster Posey and the Blue Jays' Jose Bautista, his momentum morphed from a strong surge into a tidal wave.
Were fans into it? Just a little. They took photos of the man whose black-rimmed glasses have made him the face of #nerdpower, digitally imposed him on every picture they could think of and inundated Twitter with them.
There was Sogard in a poster for the movie "Fight Club." And "Raiders of the Lost Ark." And "Toy Story." And the list goes on.
"There were so many amazing memes," Sogard's wife, Kaycee, said. "Eric took it all in stride, but we loved them all. I'm going to track them all down and make a book of them. They're too good to lose."
Sogard laughed when asked if he was going to ask for a recount of the vote, which saw him lose to Wright by two percentage points, 51-49. Sogard was ahead when the West Coast went to bed Thursday night, and the East Coast rallied Friday morning.
None of which bothered Sogard.
"It goes to show the passion of A's fans," Sogard said. "It's not just about me, it's about this team and the fans we have. They are amazing."
Reliever Sean Doolittle has a theory on how the Sogard phenomenon got so big.
"Who are the Oakland A's?" Doolittle said. "A's fans had a chance to flip baseball on its side, and they did a great job of it."
As did the A's players, at least those on Twitter.
"We had a blast with it," Doolittle said. "It got to be seeing who could come up with the coolest things to say to promote Sogie."
Josh Reddick got Larry the Cable Guy and WWE wrestler The Big Show on board on Sogard's behalf.
Jarrod Parker, Josh Donaldson, A.J. Griffin, Derek Norris, Ryan Cook, Coco Crisp, Stephen Vogt and Tommy Milone all were out in front in leading the charge for Sogard. Even former A's pitcher Travis Blackley, now pitching in Australia, chipped in.
Tweeted Norris: "Vote for the guy whose glasses are so powerful he can see the future."
Tweeted Crisp: "Who do you think showed @Coco_Crisp all his dance moves? Yup!! It was #EricSogard #FaceofMLB Sogie's got skills."
Tweeted Cook: "My timeline is a joke ... #EricSogard #FaceofMLB all over the place!
"I think you saw the personality of this team come out through all this," pitcher Sonny Gray said. "Everybody was into it."
Sogard, a second baseman who has a fight ahead of him to hold the job he won last spring, won't soon forget this.
"We may not have the most fans, but we have amazing fans," Sogard said. "They get the credit for all this. This was them."