It's been widely believed Warriors fans, who support a usually losing team, are just waiting for a winner to support. If Golden State ever put a good product on the court, the thinking goes, the Bay Area would go nuts.

That proved true in 2007-08, the campaign after the We Believe playoff run, when the Warriors put up record attendance numbers to match their winning season. Now, with Golden State off to a hot start, Warriors fans are doing it again.

The Warriors' game Wednesday against the Miami Heat already sold out, the ninth consecutive sellout at Oracle Arena. That's the Warriors' longest streak since the 2007-08 season and four short of their longest sellout run since Oracle was renovated in 1997.

The Warriors' next four home games after Miami? The Los Angeles Clippers, Oklahoma City Thunder, Dallas Mavericks and Phoenix Suns.

Co-owners Joe Lacob and Peter Guber spent a record $450 million for the Warriors because their research showed fan support might reach new levels. Golden State fans are proving them right. One can only imagine what Oracle will be like if the Warriors are in the thick of the playoff race late in the season, when they play 16 of the final 22 games at home.

• The Warriors rank No. 6 in the NBA in attendance with an average of 19,060 through 17 home games, and that's only 97 percent of Oracle's capacity. (The top five: Chicago, Dallas, Miami, Portland and the Los Angeles Clippers.) Golden State is on pace for the second-highest average in franchise history. Warriors officials are expecting this to increase and challenge the 2007-08 average of 19,631.


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• The Warriors have sold nearly 3,000 new full season tickets since the beginning of September. At least 1,300 of those coincided with Golden State's 6-1 trip in early December.

• The Warriors have 12,900 season ticket holders, sixth in the NBA. Last season, they had just over 10,000.

wedneSday'S game
Miami (24-11) at Warriors (23-13), 7:30 p.m. CSNBA