It's hotter than Justin Bieber. It's more popular than Taylor Swift.

Well, at least it is on one local FM station.

Hands down, the most requested song on San Francisco's 99.7-FM KMVQ (NOW!) is the station's own ode to the 49ers -- "Win the Bowl (Go Niners Go)."

"It's No. 1," says "Jazzy" Jim Archer, the assistant program and music director for KMVQ.

The idea for the track was hatched right after the 49ers beat the Atlanta Falcons in the NFC Championship Game on Jan. 20, thus earning the team's sixth trip to the Super Bowl on Sunday.

Shan Clark, the assistant producer for the station's morning show, organized the recording, even adding her own vocals to the mix.

The result is a poppy rap/sung diddy with such playful lyrics as "Forget about Tebow, we out here Kaepernicking..."

And the chorus?

"We gonna win the bowl

Only got one more game to go

Yes, we all cravin'

For us to beat the Ravens

Go, Niners, Go."

"They did a really good job with the singing parts," Archer says. "I think (Clark) really captured the spirit with the (vocal) hook and I think that is what has really captured the listeners."

And they've been captured in a big way. The song made its debut during Monday's morning show and quickly proceeded to dominate the request lines. In less than 24 hours, it had become the station's top-requested song.


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That's quite a feat, given the competition. The other four tracks on the station's Top 5 requested song list are, in descending order, rapper Macklemore and Ryan Lewis' "Thrift Shop," will.i.am's "Scream and Shout," Swift's "I Knew You Were Trouble" and Bieber's "Beauty and a Beat."

Archer says the track's popularity has grown organically.

"We don't want to push the song down the airwaves," he says. "I like to let the people say what they want and then give it to them."

Archer gives much credit for the favorable reaction to the song to the creative team, but adds the No. 1 reason for the song's success has to do with the 49ers faithful.

"It all starts with the passion and the civic pride," he says.

The station plans to shoot a video for "Win the Bowl/Go Go Go" on Wednesday, which will feature both dedicated fans/listeners and San Francisco landmarks. The goal is to have the video up on the station's website, www.997now.com, sometime on Thursday.

Follow Jim Harrington at http://twitter.com/jimthecritic, www.facebook.com/jim.bayareanews and http://blogs.mercurynews.com/aei/category/concerts.