Only half of Alameda County residents who qualify receive food assistance through CalFresh, despite the thousands of people who need extra help with their grocery bills.
Many don't know they're eligible for the program, formerly known as food stamps.
To increase enrollment, Alameda County supervisors and the Social Services agency have launched a monthlong CalFresh Awareness campaign that includes programs and activities aimed at removing barriers to applying for benefits.
The county is also working with the Alameda County Food Bank and local supermarkets, farmer's markets, food banks and school districts to promote healthier food choices and more exercise as part of the campaign.
For more information, call 510-259-3849 or 510-259-3825, or visit www.mybenefitscalwin.org.