Sprouts Farmers Market, a regional grocery chain that's beginning to rival Trader Joe's and Mollie Stone's Markets, will unveil its new store in Petaluma on May 29.

Sprouts will open its doors at 7 a.m. as the first tenant of the new East Washington Place shopping center, which is under construction at East Washington and Ellis streets. Target, Dick's Sporting Goods and Panera Bread are expected to join the grocery store in the coming weeks.

Sprouts stores are smaller than the mega supermarkets such as Safeway, and sell locally sourced meat and organic and all-natural foods at cheaper prices than Whole Foods. Arizona-based Sprouts, founded in 2002, operates more than 150 stores throughout Arizona, California, Colorado, Nevada, New Mexico and Oklahoma. Texas and Utah.

Contact Heather Somerville at 925-977-8418. Follow her at Twitter.com/heathersomervil.



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