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Reginald, left, and Ronald Richardson, identical twins that are co-principals at Claremont Middle School, discuss some morning issues to address right after th morning bell at their school in Oakland, Calif., on Tuesday, May 28, 2013. Claremont Middle School is celebrating 100 years this year with some positive changes (Laura A. Oda/Bay Area News Group)

OAKLAND -- As Reginald Richardson, co-principal at Claremont Middle School, walks down the hall, he stops constantly -- to hug a staff member, shake hands with a parent, high-five a student and stop another student for a quiet word.

And then he's off again, down another corridor to check in with a classroom teacher.

This is the atmosphere these days at Claremont, which is having a good year -- and just in time for the school's 2013 centennial, which will be celebrated Saturday.

This school year was the first for the two new co-principals, identical twins Reginald and Ronald Richardson. Last year, the school went through four temporary principals. Now both brothers know every child in the school by name and will stop and check in every time they see something out of place.

"When they believe that you love them and want the best for them, they begin to change," Reginald Richardson said.

According to Paul Kagiwada, parent of a seventh-grader and co-chair of the Claremont Dads' Club, the arrival of the Richardsons has changed the tenor of the hallways and playgrounds.

"There's so much less tension in school," Kagiwada said.

It's part of the Richardsons' approach, encouraging a culture of respect and character-building that they apply not only to the children but to themselves as role models. They see restorative justice and positive messages as fundamental to creating an environment in which the children can excel.

"We say discipline is a skill, not a punishment," Reginald Richardson said.

Their galvanizing effect and the fact that they are identical twins has given them plenty of local press and even some national attention. They've been the subjects of an article in the San Francisco Chronicle that was picked up by multiple blogs, and they were part of a national CBS News segment.

They were also heard across the country when public radio show "This American Life" did a spot on the brothers in January. Host Ira Glass came to Oakland to spend a day with the brothers.

"It's such a weird setup to have twin brothers running a school together," Glass said.

The twins have used their double act and particular skills to their advantage, like the time the former track-and-field stars chased down students who were fighting just outside school grounds. They caught the students and their speed impressed a few others, too.

"The funny thing is that those students never tried it again," laughed Reginald Richardson.

The Richardsons' family has a history in education. Their mother was a teacher and their grandmother a principal in Oakland. The twins are graduates of San Francisco State University and UC Berkeley who went through a lengthy process to get the Claremont job. As co-principals, they have no assistant principal. Provisional for the first year, the brothers' jobs were confirmed as permanent in May.

It's a coincidence that their first year is also a special year for the school -- founded in 1913, this year marks its centennial. On the same site since the beginning, it has seen many changes, from the disappearance of street cars to the building of BART and the freeway to many other neighborhood ups and downs.

The school is celebrating with an afternoon open to all and a special invitation for alumni. The day will include guest speakers and music by the school band and orchestra, with food provided by neighboring restaurant Oliveto and, of course, birthday cake.

Although the school site is the same, very little of the original architecture remains. But one bit of the old building is an ornamental iron gate. Long abandoned, it languished on the school grounds for years.

"There was this historic gate just kind of leaning against a wall," said PTA chair Amy Vaughn.

Now it graces the corner of College Avenue and Birch Court, and the PTA is fundraising to keep it maintained and free of rust. It's one of the many things the community raises money for, with events like the popular pancake breakfast on April 6. Fundraising pays for many small things and some bigger ones, like an eighth-grade trip to Washington, D.C., for the inauguration of President Barack Obama.

"It really brings people together," Vaughn said.

Claremont has more than 400 students, who come from elementary schools across Oakland. Kagiwada said that despite the administration difficulties, the academics at Claremont have been reliably strong.

"Some of the most amazing teachers I've ever seen are at Claremont," Kagiwada said.

Vaughn agreed.

"Our science program is killing it right now," she said.

Claremont is relying on academics and the buzz around the new principals to change community attitudes in Rockridge. The principals have attended several local meet-and-greets to talk to parents of elementary students who are considering Claremont.

On his morning rounds, Reginald Richardson stopped by music class for an impromptu lecture on reciprocity and class behavior that included the temporary confiscation of a pair of white sunglasses. The kids listened quietly but as he left, the owner of the glasses made a plea for them back. Reginald Richardson looked skeptical.

"Are these glasses going to get you to college?" he asked, holding them up. There was silence.

"I rest my case," he said.

IF YOU GO
What: Claremont Middle School centennial
When: 3 to 5 p.m. Saturday
Where: Claremont Middle School, 5750 College Ave., Oakland
Details: For more information, contact mdb.pta.oakland@gmail.com