BARCELONA, Spain -- Nokia is targeting emerging markets with three low-cost smartphones that use Google's Android operating system rather than the Microsoft Windows Phone software, which is about to take over Nokia's handset business.
Nokia will ditch many of the Google services that come with Android and use instead the Microsoft services such as Bing search, Skype communications and OneDrive file storage. Its home screen sports larger, resizable tiles resembling those on Windows phone.
"More and more people are buying smartphones for less that 100 euros," Stephen Elop, Nokia executive vice president, said Monday as he presented the new phones at the Mobile World Congress in Barcelona, Spain. "That sub-100 range is a massive opportunity for us. According to analysts, it will grow four times as fast as rest of smartphone market."
Once the No. 1 maker of cellphones, Nokia has been struggling to keep up with the iPhone and Android devices. And even as competition intensifies for high-end smartphones, Nokia has been hit by competition from cheaper phones made by Asian companies.
The Nokia X is on sale immediately for $122. The Nokia X+ will cost $136 and the Nokia XL will cost $150, with both going on sale in early March.
The Nokia X and X+ both have 4-inch screens, measured diagonally, and a 3-megapixel rear camera. The XL has a 5-inch screen and two cameras, the rear one at 5 megapixels.