The Smart & Final Extra store in Brentwood closed its doors Christmas Eve, but no other Smart & Final closings are planned in the Bay Area.
The shuttered Brentwood store opened in February in a former Linen 'n' Things located in the Lone Tree Plaza shopping center.
Traditional Smart & Final stores are designed for restaurant owners and businesses who buy products in large quantities. Smart & Final Extra stores carry the traditional store items such as gallon-sized containers of malt vinegar and big blocks of cheese, but also feature an expanded selection of produce, fresh meat, dairy, frozen food, health and beauty items and other grocery-type merchandise geared to consumers.
"It's kind of a cross between a supermarket and a traditional Smart & Final store," said Randall Oliver, a spokesman for the Commerce-based Smart & Final retail chain. "People really love the format. They have done extremely well."
But that wasn't the case at the Brentwood store so it was closed, he said.
"A Smart & Final Extra store is a lot larger than a typical Smart & Final store. The economics of them require a lot more sales. We just did not get the business that we anticipated," Oliver said.
The Brentwood location was among more than 30 Extra stores opened since August 2008 in Southern and Northern California, including locations in Fremont, Union City, Pleasanton, and Stockton. A San Jose Extra store, which was expanded from an traditional Smart & Final store, opened this month. Throughout the Bay Area, the retailer also operates 18 traditional Smart & Final stores.
There are no immediate plans that call for closing any of the Extra stores or the traditional Smart & Final stores in the Bay Area, said Oliver.
"They are trying to expand their marketplace," said George Whalin, a San Marcos-based retail analyst, said of the roll out of Extra stores. "They have just added more merchandise in other categories," he said.
As far as the Brentwood store closing, Whalin said a smart retailer will not hesitate to close an underperforming store.
"It's part of the business today," he said.
Oliver, the Smart & Final spokesman, said the idea behind opening Extra stores was to bring in more grocery-shoppping consumers.
"The basic restaurant and small business and caterers, that was really was the traditional customer of Smart & Final. Then we saw a shift over time of more people shopping for events and stocking up their kitchens and homes. They were households that were shopping "... but not on a regular basis," he said.
Eve Mitchell can be reached at 925-952-2690. Reach Eve Mitchell at 925-952-2690.