The feature, reminiscent of popular sites like image-heavy Pinterest, shows users items based on things they purchased in the past or items they've clicked on the site. Shoppers can also edit their feed by adding or removing categories and individual items.
San Jose-based eBay unveiled the new site Wednesday at an event in New York's trendy Meatpacking district.
The company is also launching a smartphone and tablet computer app called eBay Now. The app lets people order items from retailers such as Macy's, Target and Walgreens. In most cases, eBay promises delivery within an hour. eBay Now is being tested in San Francisco.