This Sunday, more than 179.1 million people are expected to gather for an American tradition: Watching Super Bowl XLVII - this year between the Baltimore Ravens and the San Francisco 49ers.
Regardless of which team takes home the Vince Lombardi trophy, it's expected to be a win for business.
Total Super Bowl spending is expected to top nearly $12.3 billion, with the average watcher spending $68.54 toward televisions, new furniture, food, decorations and athletic apparel, according to a survey by the Retail Advertising and Marketing Association, a division of the National Retail Federation. That's up from $63.87 last year.
And based on both teams' popularity, some 17 million fans will buy apparel or accessories to support them, a jump from last year's 14.8 million, according to the Retail Advertising and Marketing Association.
The survey also found that 39.4 million people will throw a party, while another 59.9 million will attend a party. More than 10.1 million people will watch the game at a restaurant or a bar.
Locally, businesses are looking to get a slice of that statistic with specials to draw game watchers.
"What better way to watch the Super Bowl game than on a cruise?" read a promotion for My Times Travel, which is offering a three-day cruise this weekend aboard the Carnival Inspiration from Long Beach to Ensenada, Mexico.
For those who prefer to be landlubbers, most area eateries are offering specials.
Long Beach's KDB - that's Kitchen Den Bar - is offering half-off prices on game cards, bowling and bowling shoes on Sunday, as well as all-day specials.
All Lazy Dog Restaurant and Bar locations, including the Cerritos location, will be offering $3 to $6 Happy Hour specials all day Sunday, while McKenna's on the Bay in Long Beach is inviting guests to watch the big game on its six flat screens and partake in a $20 all-you-can-eat buffet, as well as "Buckets-of-Beer" specials.
"Gathering with friends and family for the Super Bowl is an American tradition, and this year it seems consumers are in the mood to celebrate, which is good news for retailers who typically see slower online and foot traffic during these months," NRF Senior Vice President Bill Thorne said in a statement. "As one of the biggest weekends of the year for sports fanatics, we expect to see a variety of promotions in the coming days surrounding appetizers and drinks at restaurants, football décor, athletic apparel and of course, new TVs."