Bi-Rite Market officially introduced shoppers to its newest Bay Area store on Wednesday. The one-stop natural foods market, cheese shop, deli and ice cream stand celebrated the opening its second store in the up-and-coming lower Divisadero Street neighborhood in San Francisco.

The new location will help ease crowds at the 18th Street Bi-Rite, which is usually swamped with customers hungry for one of Bi-Rite's signature sandwiches or ice cream sundaes. That store, the company's first, opened in 1940.

The new Bi-Rite is open from 9 a.m. to 9 p.m. seven days a week at 550 Divisadero St.

Contact Heather Somerville at 925-977-8418. Follow her at Twitter.com/heathersomervil.




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