Shares of Tableau Software rose as much as 58 percent in their trading debut as investors expect the rising interest in big data to power the data analysis software maker's growth.
Tableau's revenue has jumped more than 800 percent to $127.7 million since 2008 as more companies use data-analysis tools to manage efficiency and gauge customer preference.
"It has a unique position in DI (data interpretation) market with a focus on data visualization and making data more easy to understand through interactive charts and dashboards," said Jeff Gaggin, an analyst with investment research firm JG Capital.
Separately, San Mateo enterprise software company Marketo's shares opened 53 percent higher in their market debut and were trading at $20.20 on the Nasdaq.
Interest in data-visualization software makers has spiked since the successful debut of San Francisco-based Splunk in April 2012. The company's shares have nearly tripled in value since then to its Thursday close.
Shares of business software companies such as Pleasanton-based WorkDay, Foster City-based Guidewire Software and ServiceNow are also trading well above their IPO prices.
Tableau's software turns complicated data into graphics and charts for clients.
The "Big Data" company's shares opened at $47 in their New York Stock Exchange debut, 52 percent above the IPO price of $31. The shares touched a high of $50.25, valuing the company at $2.88 billion. Splunk has a market value of about $4.7 billion.
The amount of digital information created, replicated and consumed worldwide will grow exponentially to 40 trillion gigabytes in 2020 from 800 billion gigabytes in 2010, Seattle-based Tableau said in its IPO filing, citing data from IDC.
Worldwide spending on business intelligence tools, a subset of the overall business analytics software market, was $12.9 billion in 2012, according to IDC estimates.
Tableau raised $254 million, after increasing the size of the IPO to 8.2 million shares.
The company's customers include Deere, Sears and affiliates of Deloitte Touche and Verizon Communications.
Tableau, which is backed by venture capital firms New Enterprise Associates and Meritech Capital Partners, will be led by cofounder Christian Chabot, who was an associate partner at Softbank Venture Capital.
Tableau listed Goldman Sachs and Morgan Stanley as lead underwriters to its offering.