More Tesla Motors coverage

Elon Musk, Tesla Motors's (TSLA) unconventional chief executive officer, has turned to Twitter to further his goal of developing self-driving cars by posting a "help wanted" ad on the social media site.

Musk, who told Bloomberg in May that Tesla would eventually develop its own "autopilot" technology for cars, wrote in a post on Twitter Wednesday that the Palo Alto-based maker of electric cars is serious about developing such a system.

"Intense effort under way at Tesla to develop a practical autopilot system for Model S," said Musk, 42. "Engineers interested in working on autonomous driving, pls email autopilot@teslamotors.com. Team will report directly to me."