OAKLAND -- Cost Plus World Market, a discount retailer for home goods and specialty food products, will launch a curated online marketplace in April that sells handcrafted and artisan items from artists around the world.

The new website, called Craft, will post items for one month at a time, and sell only products that have a certain number of pre-orders to ensure enough customers will buy them. The site encourages shoppers to share items they like on Facebook, Pinterest and other social networks so the product has enough pre-orders for World Market to produce it.

Craft launches April 2 and shoppers can access the online boutique through worldmarket.com. Cost Plus World Market is headquartered in Oakland.

Contact Heather Somerville at 510-208-6413. Follow her at Twitter.com/heathersomervil.