OAKLAND -- A new entertainment and dining center is being planned for Oakland's Jack London Square, a project that's expected to fuel economic activity in the city's waterfront and downtown districts once it opens on the site of a long-closed bookstore, executives said Friday.

The new facility, slated to open by late summer or early fall, will feature dining, a beer garden, gastropub, luxury bowling lanes, bocce courts, live music, entertainment and arcade games, the developers of the complex said.

The principal developers of Jack London Square, Ellis Partners and have teamed up with Trifecta Management Group, a Southern California group that creates entertainment and dining venues that are custom-tailored to a city's needs.

Artist’s rendering of a new entertainment complex at Jack London Square that will occupy the long-empty Barnes & Noble bookstore. The venue will
Artist's rendering of a new entertainment complex at Jack London Square that will occupy the long-empty Barnes & Noble bookstore. The venue will offer dining, entertainment, live music, a pub, bowling, bocce and arcade games. It should open by the fall. (Source: Ellis Partners)

"We are really excited about this, because it's a venue where people can go out on a Friday or Saturday or other night, and in the afternoons, people can take their families there," said Dean Rubinson, senior vice president of development with Ellis Partners

Construction has begun on the complex, a one-time Barnes & Noble bookstore at 98 Broadway that is about the size of a city block. The facility will consist of a 34,000-square-foot building that housed the bookstore and a 15,000-square-foot plaza next to the building.

The entertainment and dining center is expected to be a regional draw.

"This is a one-of-a-kind waterfront venue," said Mike Auger, managing partner with Agoura Hills-based Trifecta Management. "We are looking forward to finalizing and debuting our unique food and entertainment concept."

Trifecta has developed 30 independent entertainment and dining concepts around the country.

"This will incorporate everything we've learned from projects around the country, but something that uniquely reflects what this market wants."

Jack London Square's developers have been relatively successful in landing office tenants for the redevelopment of that part of Oakland's waterfront. The headquarters of solar energy firm Sungevity is one of the high-profile wins for the development.

However, Jack London Square hasn't had as much success in landing retail and dining tenants. As a result, the Trifecta entertainment complex is a big win for the development, a crucial piece of Oakland's economic mosaic.

"We've gone through some tough economic times, but this is a signal for the next wave of retail activity in Oakland," Rubinson said. "This also will tie into Oakland's food scene."

The bookstore site has been empty since Barnes & Noble closed its doors at that location in 2010.

"We're really excited to deliver this and to give Oakland the great waterfront destination that it deserves," Rubinson said.

Contact George Avalos at 408-859-5167. Follow at twitter.com/georgeavalos