SAN FRANCISCO -- Move Loot, an online marketplace to buy and sell used home goods, will on Wednesday expand to San Jose and the Peninsula, just nine months after it launched.

Move Loot, which is something of an online garage sale with the added benefit of home delivery, has two goals -- to give consumers a website to sell and buy at a discounted price used rugs, desks, sofas, beds and other home furnishings that are in decent condition; and to keep these bulky items out of landfills, reducing the 10.8 million tons of furniture that are thrown away annually rather than recycled.

"Our goal is audacious -- to change the way people buy household goods and push people to buy used rather than new products," said co-founder and CEO Bill Bobbitt. "You sell all your things in one city and then you buy them all over again in another city, and it's an incredibly wasteful impact on the environment."

The company launched in October in San Francisco, where it has a warehouse to store the furniture people want to sell and offers pickup and next-day delivery to customers. As of Wednesday, Move Loot's services are available throughout the Peninsula south to San Jose. Plans are in the works to bring Move Loot to the East Bay, Bobbitt said.

He said the company is looking for a second warehouse in San Jose, but for now is using temporary storage to house the furniture sold on the site. Its San Francisco warehouse is located in the Dogpatch district. Bobbitt added that he is looking to hire up to 20 people to run operations in San Jose; the company now has 23 employees.

Move Loot is the latest startup to tap into the rapidly growing demand for online marketplaces -- websites or apps that connect people who want or need something with those who have it to sell, and can offer instant delivery of the service or product. The group includes companies such as Airbnb, Lyft, UrbanSitter and Couchsurfing. Because these companies have low expenses -- they don't create or manufacture goods -- venture capitalists such as Menlo Park firm Menlo Ventures have invested heavily in marketplace startups, some of which have valuations in the several billions of dollars.

"Marketplace companies in general get much higher premiums because they are a toll type of model, which is a fantastic business model," said Derek Chu, a senior associate with Menlo Ventures. "They are part of the 'right-now' economy."

Move Loot is an alumnus of Y Combinator, one of the valley's best-known startup accelerators, which the company completed in March. In June, it raised $2.8 million in seed funding in a round led by First Round Capital and Index Venture, which will help to fund the company's expansion plans. According to Bobbitt, revenue has grown 40 percent month-over-month since October.

Move Loot says it takes the pain out of used furniture sales that many consumers deal with on sites such as Craigslist, where buyers or sellers may flake on a transaction, the advertisement posted online could be misleading, and trying to figure out a way to transport a refrigerator or dining room table can be a hassle.

"We sell the things that if you buy them on Craigslist, you'd think, 'Wow this is going to be miserable,'" Bobbitt said.

The goods posted on the Move Loot website sell for about 30 percent to 80 percent off their retail price, and the company keeps half of the sale price. Move Loot is available as a desktop and iPhone application.

Contact Heather Somerville at 510-208-6413. Follow her at Twitter.com/heathersomervil.