That aptly describes the Los Angeles News Group's new mobile app for iPad users, which is now available for download at the Apple store. LANG's app features large, colorful photos and easy-to-navigate tabs that combine to create a visually engaging news experience.
Want some analysis on Tuesday's presidential election? Touch the photo and it takes you to the latest story.
Or maybe you want to read about proposals to complete the Long Beach (710) Freeway between Alhambra and Pasadena, or The Walt Disney Co.'s announced acquisition of Lucasfilm Ltd. for more than $4 billion.
No matter what your interests are, you'll find it right there on your iPad - wherever you happen to be.
To access the app, iPad users simply go to their app store and enter the name of the newspaper they want to download.
Michael A. Anastasi, LANG's executive editor and vice president of news, explains it this way:
"The age we're living through is nothing short of a revolution, as opposed to evolution, and our news organization is dramatically, radically and fundamentally changing the way we do business in order to respond to consumers' needs," Anastasi said.
LANG's job, he said, is to deliver content to readers through whatever medium they prefer.
"For many, that is increasingly on mobile devices," Anastasi said. "This means our newsrooms have to work in real time, and it also means we have to interact with readers in new ways, such as through social media, reader comments and using new and creative ways of telling stories."
The new iPad app is part of LANG's "digital first" move to get the latest news and analysis to readers in real time. There's no doubt that an increasing number of people are accessing their news through mobile devices.
In September, LANG's total mobile page views exceeded 12.5 million - a 187 percent increase over April's number from six months earlier.
More than 5.2 million of those 12.5 million mobile views came from apps.
Some facets of LANG'S news reporting have shown exponential growth. In October the Los Angeles Daily News had nearly 1.3 million page views under breaking news - a 1,180 percent increase over late last year.
The Inland Valley Daily Bulletin posted a 922 percent increase in that category for the same period.
LANG President Jack Klunder said the new iPad app helps move the company's digital mission forward.
"While our current iPad eEdition app has been successful in bolstering circulation over the past two years, this new app takes the technology to a whole new level," Klunder said. "Overall, it provides a much more natural reading experience, more like a magazine ... enhancing the visual storytelling elements, while making it easier for readers to access and share customized content."
Toni Sciacqua, LANG's managing editor for digital operations who helped determine the app content for each of LANG's newspapers, agreed.
"As we were thinking about how people use tablets, we realized that they are looking for longer content," she said. "We wanted to put some of our strongest and best reads of the day out front. It emphasizes enterprise work and deeper journalism, so it's a little less about breaking news."
Eight of LANG's nine daily newspapers already have the new app. They include the Los Angeles Daily News, San Gabriel Valley Tribune, Pasadena Star-News, Whittier Daily News, Long Beach Press-Telegram, Torrance Daily Breeze, Inland Valley Daily Bulletin and San Bernardino Sun.
An app is also in the works for LANG's other paper, the Redlands Daily Facts.
Accessing news through mobile devices is definitely on the upswing. But that doesn't mean LANG has abandoned its print readers.
The company's nine daily newspapers are collectively holding their own in daily circulation, despite an increasingly tough environment for print publications.
In September, LANG'S daily circulation topped out at 451,318.
That was down 3.6 percent from a year earlier, but the company still ranked ninth nationwide in daily circulation.
Other newspapers suffered far deeper annual declines in readership, including the New York Daily News (-11.5 percent), the Houston Chronicle (-11.9 percent) and the Philadelphia Inquirer (-10.5 percent).
More importantly, LANG's Sunday circulation hit 507,757 in September, a 2.7 percent increase over a year earlier.
"As excited as we are about our rapid digital growth, print remains important for us as well," Anastasi said. "As digital becomes more about the now, about what has happened, print reporting becomes focused on the why, why did it happen."
Michael Corty, an equity analyst with Morningstar Inc., said news has increasingly become a kind of commodity.
"People are used to getting their news online," he said. "And there are a lot of aggregation sites out there. If you are into sports, for example, they have links to lots of sports stories."
Corty noted, however, that some readers still love the experience of sitting at the kitchen table and reading their newspaper - in print.
"I think you could argue that they are some of the most loyal readers," he said. "It's a fine line and I think you have to work both the angles."
Anastasi said LANG's new app will continue to evolve.
"A digital experience may be what's perfect for many readers, but apps themselves are rarely perfected," he said. "We are very proud of our apps today, but I can tell you they will be even better in six months. That's the way the digital world works."
LANG is a division of the Denver, Colo.-based MediaNews Group, the nation's second largest newspaper company as measured by circulation. Digital First Media, headquartered in New York City, jointly manages MediaNews Group and the Journal Register Co.
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