Like other mayoral candidates, Eric Garcetti is eying the San Fernando Valley.
Garcetti chose Studio City for his campaign headquarters, picking a commercial space on Ventura Boulevard. The office will open Dec. 1, his political consultant Jeff Millman said.
"The Valley is very important to Eric's campaign," Millman said. "He was raised in the Valley, and he has a lot of support and volunteers that live in the Valley."
Garcetti grew up in Encino. He currently represents a district that includes Hollywood, Silver Lake and Atwater Village.
Despite Garcetti's ties to Hollywood and his efforts to revitalize the neighborhood, the mayoral hopeful prefers making Studio City his base.
Millman called the Valley "a central location" for the campaign's headquarters.
The support of the Valley is coveted by all the contenders in the mayor's race.
Three of the four leading candidates vying to replace termed-out Mayor Antonio Villaraigosa have chosen to locate their headquarters in the Valley.
City Controller Wendy Greuel, a former councilwoman from the Valley, runs her campaign from Van Nuys. And former prosecutor Kevin James has based his campaign in Sherman Oaks.
City Councilwoman Jan Perry keeps her headquarters downtown.
Still, candidates frequently open satellite offices.
Millman said he couldn't say yet whether the Garcetti campaign will operate out of other neighborhoods, too.