At a glance

What: Redlands Chamber of Commerce Mud Run

When: March 23

Where: Northeast corner of Alabama Street and Palmetto Avenue

Cost: Registration starts at $42

Information: 909-793-2546, www.redlandsmudrun.com

REDLANDS - Looking to get dirty for a cause?

You're in luck - The Redlands Chamber of Commerce's Mud Run has a new date - March 23 - and a new site.

Originally scheduled in October, organizers had one rather large obstacle to tackle - finding a site large enough for a 5K course and 1,500 to 2,000 participants.

The Mud Run is now planned at a giant dirt lot at the northeast corner of Alabama Street and Palmetto Avenue owned by McLane Co. Inc. The event will double as a family-friendly activity and fundraiser for the chamber, replacing the long-held television auction, "Redlands Chamber Live."

The 20-year long effort was pulled from the air by Time Warner Cable, which changed a company policy, said Kathie Thurston, the chamber's executive director.

Held the weekend before Thanksgiving, the live auction first started off as a six-hour broadcast, but grew to a 12-hour event over the course of two nights.

Looking for a new fundraising effort, Thurston and the chamber settled on the idea of a mud run after seeing the success of similar events in the Inland Empire.

But securing a site posed a problem, said Thurston.

"That was probably the most difficult task I've ever faced," she said. "Finding a significant lot of land that would have allowed us to hold the event (in October) was challenging, but we were able to do so finally. But unfortunately, the approval came at a later date and we weren't able to move forward with the Oct. 20th date."

Organizers had to make a decision - either reschedule the event or cancel it. They chose the latter.

Thurston said the committee taking on the project is "pumped" to continue with event planning, adding they are currently working on the layout of the 5K course and the design of T-shirts.

They are also in the process of finding vendors - from food to other goods - for the event as well, she said.

"Securing the land was huge, and now everyone is excited about (the run)," she said. "You should've seen the `victory' dance when it happened."

In addition to the 5K race - which will include "waves" every 30 minutes to help with participation flow - the event will also include a course for youngsters 12 and under and a few surprises, Thurston said.

"This is a family-friendly, fun kind of event," she said. "We're hoping to make a day out of it. But the reality is - we have dirt."

To learn more or to pre-register, visit www.redlandsmudrun.com or call 909-793-2546.


Contact Kristina via email, by phone at 909-259-9321, or on Twitter @TheFactsKris.