More than 120 craft and food vendors participated in the event hosted by Historic Downtown Upland Inc., a nonprofit of downtown business owners.
"This is our first time for the event so it was extremely well received by the vendors and by people in the community that I've heard talking about it and asking questions," said Nancy Parker, president of Historic Downtown Upland Inc. and owner of Lynn Promotions Inc. at 260 N. Second Ave.
GiaKorina Mejia, mastermind of Pomona-based small business Knitty Gritty 909, was knitting at her booth behind displays of dolls, hats and scarves she knits.
"I just like how everyone is getting back to handmade stuff," Mejia said.
Mejia participated Thursday in the city's annual Christmas Parade and Holiday Faire in downtown on Dec. 1 and liked the turnout, so she returned for Shop Til You Drop.
"I love this area. I think it's so cute," she said.
Historic Downtown Upland Inc. thought the event would be a way to showcase the businesses in downtown and keep people in the habit of attending events.
Parker said new businesses have moved into downtown over the last year, which needed some extra publicity.
"We wanted to definitely make sure people know we have a variety of interesting stores downtown," Parker said.
The group hosts the Thursday Market Nights, which is on hiatus until April.
"We closed down usually for the winter but thought we'll kind of keep people coming down here for the businesses and so people don't get used to not coming," she said.
The event may also become a new tradition for downtown.
"The response that everybody has given has been so positive that I think this will be an annual event," she said.
To add to downtown's charm, some of the businesses have posted old photos of downtown in their store windows.
"We posted them in some of the windows so people can do a history type walk and get to see what Christmas might have looked like back in 1900," Parker said.
Several people in the community have reached out to the group asking if they needed more photos.
"We thought we would do something not just the whole Santa piece, but there is a history piece as well to try to make sure everybody has something to come take a look at," she said.
Reach Sandra via email, call her at 909-483-8555, or find her on Twitter @UplandNow.