At its meeting Tuesday night, the City Council agreed to amend its General Plan, converting open space into industrial use. The move will allow for a 64 foot-high pylon billboard sign with an electronic LED message display to be built on that site.
The council also approved a 30-year ground lease with San Diego-based General Outdoor Advertising, which will be constructing and managing the only billboard sign located along the 60 Freeway in Ontario.
The agreement could net the city anywhere from $100,000 to $200,000 annually for the first five years and upwards of $230,000 to $312,000 annually after that. Overall, the 30-year contract with the billboard company is estimated to bring in between $6.3 million to $8.7 million to the city's General Fund, said Jerry Blum, Planning director for Ontario.
"That's a substantial amount of resources coming back to this community, really at no cost to the city," he said.
Officials said the billboard sign will not take away from any of the existing playing fields.