Michael Krouse, the president and CEO of the Ontario Convention Center and Visitors Bureau, announced Monday that a new production company would be taking over the Inland Empire International Auto Show when it comes to the convention center Aug. 23 - 25.
Krouse said he was looking for a company that would help build the auto show as a signature event for the convention center and based on their experience, Castle Communications was selected.
Golden River-based Castle Communications, Inc., is a special event, marketing and public relations company. It also currently produces the Sacramento International Auto Show.
"We watched what they had done expanding the Sacramento International Auto Show from a 75,000-square-foot inside-space-only show to over a million feet inside-and-out, and knew this was the company for us." Krouse said. In the past, the show strayed away from the concept cars and instead display vehicles currently on the market. It was produced by the On The Edge Productions and DRIVEN Media Communications and three-day drew an average of 25,000 in attendance.
Plans for this year's auto show include expansion into outside tented areas, the addition of more ride and drive tracks and a date change in 2014, Krouse said.
"We will be moving the show in 2014 to the weekend after Mother's Day in order to take full advantage of displaying all the very newest automotive product to the Inland Empire market," explained Stacey Castle, owner of Castle Communications. "Many of the new-model releases don't occur until later in the auto show season; we want to capitalize on that fact."