"The whole purpose is to connect people with the resources and tools they need in their business and to affect the mindset and shift their belief to one of abundance and prosperity instead of lack and scarcity," said Nicole Kinney, director of the Inland Empire Women's Business Center.
The I.E. Women's Business Center and its twin organization for the Coachella Valley hosted the event. Affiliated with Cal State San Bernardino, their mission is to assist entrepreneurs in their regions.
Kinney said she plans for the Inland Prosperity Event to become a biannual event.
Saturday's inaugural event took place at the Radisson Ontario Airport Hotel with about 120 women in the audience. The day's agenda included several guest speakers and a panel discussion with inland entrepreneurs.
The panel was comprised of Joan Roberts, owner of Riverside-based Visiting Angels; Amanda Johnson of True to Intention in Ontario, and Janet Steiner, president of Thoro Packaging in Corona.
The panelists addressed questions ranging from such issues as managing cash, business banking and how to align professional goals with management styles and life outside of work.
"When you start a business, cash is king," Roberts said. "You keep your car. You become frugal in your spending habits. You stay in your home.... The time will come when people don't pay you and you have to put out huge legal fees and you may or may not get your money back, but your business has to go on."
Roberts' company, Visiting Angels of Riverside County is an in-home health care company.
Johnson's company is an Ontario-based enterprise that provides coaching to authors. Johnson's remarks included her advice that anyone starting a business should not assume they have to restrict themselves to someone else's plan to succeed.
"One of the things I see happening a lot is that entrepreneurs want to follow models that don't feel good for them," she said. "A lot of people say, `This is the way to do it,' but it's not there. If it doesn't feel good, it's not going to work for me."
Thoro Packaging is a manufacturer that produces paperboard folding cartons. Steiner's emphasis included the importance of business owners maintaining solid relationships with their accountants and bankers.
"The biggest thing is to have a really good working relationship with your bank and have a good line of credit," she said. "Have that line of credit before you need it."
Reach Andrew via email, call him at 909-386-3872, or find him on Twitter @InlandBizz.