SCOTTS VALLEY -- Signs pointing people to a newly landscaped community center and toward connector roads will soon glow above Scotts Valley's intersections, making navigation by car or foot much less of a chore.
City leaders unanimously approved purchasing a prototype of the kind of internally illuminated street sign they'd like placed at dozens of sites so people can more easily find the community center, library, parks, highways and area businesses.
The industry standard for such signs is green and white, but council members asked Corrie Kates, the city's deputy city manager, to work with vendor Arrow Sign Co. to come up with a different color scheme before the prototype is developed.
"Signs can be a little bit overwhelming, and I think the more attractive we make them, the better received they'll be," said Mayor Randy Johnson, adding they should be both attractive and utilitarian.
Arrow Sign is charging $3,492 for the prototype, and Kates clarified the funds will come from development impact fees rather than gas taxes, as erroneously noted in the board packet. Those fees are paid by City Ventures, the developer behind the Scotts Valley Town Center Collection on Bluebonnet Lane, and other developers to offset the public impacts of development.
Councilman Dene Bustichi noted the signs will be "kind of a gift back" to the city's businesses, since customers will now be able to find them more easily. The total cost for the project is estimated at about $93,500.
In other business, the council enthusiastically approved a beautification project behind the community center on Kings Village Road.
Scotts Valley Parks and Recreation Advocates, a nonprofit that raises funds for the city's Parks and Recreation Department, already has a conceptual design, one that with includes dozens of plants and shrubs lining the perimeter of the back patio. Once completed, the area will be covered with concrete rather than bricks, and dotted with tastefully designed, sturdy benches.
"We want to make sure the benches won't tip over," Joe Bugna, one of four members representing the beautification group, told the council, especially since the community center is crawling with children on the weekends for special events. The council thanked him and the rest of the group for taking the initiative to launch the project, whose entire costs the group will cover.
"All of us on the city council are grateful for what the advocates have done over the years," Vice Mayor Jim Reed said, a sentiment echoed by Johnson.
"It's always nice to have people doing for the community out of the goodness of their hearts because they love this community," he said.
Follow Sentinel reporter Kimberly White on Twitter at Twitter.com/kwhite95066