HAYWARD -- You'll find more than Bibles at the Nu Revelations Christian bookstore on Foothill Boulevard.

There are the hats and shirts, religiously emblazoned, and other sundry knickknacks of the sort you'd find at a gift shop, although these are of the faith-advocating variety. There's a lot of music -- sheet music for church choirs, and a large selection of gospel CDs.

"Gospel jazz, gospel blues," said Otis Sanders, who you'll also often find at the store along with his wife, Penni. "Mostly old-school stuff. We have modern music, but for some reason the blues just has that throwback appeal."

The Sanders set up shop in the strip mall at City Center Drive last summer. They moved the store from Foothill Square in East Oakland, where they'd been for 23 years, when the main tenants at the site moved out and it began to deteriorate.

"We held on as long as we could, but there wasn't any foot traffic," Otis said. "We were looking for a new place, and (the property owner) was really receptive to the business."

He said sales aren't "gangbusters," but they are steady and growing, and there's reason to be optimistic at the new location.

Old customers followed them south, and there are new patrons from Hayward and the surrounding area.

"We have a lot more diversity coming in than we used to," he said. "More than in Oakland; it's been a big plus. Black, white, Hispanic, Asian "... people of just about every different Christian faith. It kind of made us broaden what we carry."

Penni Sanders said the community reception "has been overwhelmingly great," and that many pastors from Hayward and Castro Valley have come through and blessed the store.

Otis and Penni, who live in Alameda, also host a cable-access gospel show Monday nights on Channel 28, that features interviews with various pastors and politicians from the area, in addition to musical fare.

Otis also has another job, operating heavy machinery for the East Bay Regional Park District, which he's done for decades.

But he said that when he was a younger man, "God opened new doors" and prompted him to sell items related to faith.

And despite all the other things on Nu Revelations' shelves, the bestseller remains the same.

"It's the Bible. It always has been our No. 1 draw," Sanders said. Nu Revelations Christian book store is at 22431 Foothill Blvd., Hayward.

Contact Eric Kurhi at 510-293-2473. Follow him at Twitter.com/erickurhi. Read his blog at www.ibabuzz.com/hayword.