HAYWARD -- She's on thousands of telephone poles, hundreds of T-shirts and her face lights up the night on 50-foot-long digital billboards along freeways in the Bay Area.
Family members are regulars on local and national television newscasts, and it's easy to get information about Michelle Le online, where there's a technologically savvy website that includes downloadable fliers and a Google-mapping feature that shows where they have been posted.
Since Le disappeared while taking a break from her duties at Kaiser Permanente Medical Center in Hayward on May 27, friends and family have mounted a cross-media blitz to get the word out about their missing loved one and to make sure that message remains loud and clear: The search is not over.
"To say the least, my life has been eat, sleep and find Michelle these days," her brother, Michael, wrote in a blog to supporters. "I feel like my life has frozen in place until we find Michelle. My cousin, Krystine, stated it best; it just feels unnatural to do anything normal."
Michael Le and Krystine Dinh have been at the forefront of the campaign. However, both are reticent to take much credit, preferring to bestow accolades on the community that has risen to take up the cause.
"In the beginning, we were all very shaken," Dinh said. "But it has come together with time. We all just started doing what we thought we could do best, what we are comfortable with."
Dinh, who worked in public relations for a year before moving into marketing, became the media liaison, with Michael Le serving as an "admittedly awkward" co-spokesman.
"I knew how important the media could be, and how helpful in getting the message out, so that was my specific niche," Dinh said.
They have someone in charge of getting space on billboards, another person on the fliers and Jason Manalang on T-shirt duty.
"What's a better way to have it seen every day than to put the info on a T-shirt?" Manalang asked.
While Hayward police consider the case a homicide, they would like nothing better than to see Le resurface, and Sgt. Steve Brown applauded the family for taking such an active role in keeping attention focused on the disappearance.
"We are so encouraged by the support that this family is getting and giving," he said. "They not only support one another internally, but really reach out to the community, keeping the candle burning and pulling out all the stops."
Dinh and Le organized two rallies in part to meet supporters face to face. On Thursday, more than 100 people showed up to listen to them, and they offered a forum afterward for anybody to ask questions.
The pair made Facebook profiles public to connect with more people, and they set up a one-stop shop for search-related materials on a dedicated website that includes the flier-mapping feature.
"OK, I can take credit for that," Le said. "That was my idea. But someone helped me set it up."
Police ask anyone with information about Michelle Le to contact them at 510-293-5051. The family's website, with links to more resources, is www.michellelemissing.com.