While he was leading Alabama to a BCS championship Monday night, quarterback AJ McCarron had some competition for the spotlight: his girlfriend, Katherine Webb, subject of frequent lingering camera shots and a flood of tweets. For her ardent new Twitter followers, McCarron rolled out the hashtag #betterkeepdreaming.

Miss Alabama, Katherine Webb, in the swimsuit competition during the 2012 Miss USA pageant in Las Vegas. (Julie Jacobson/AP)