According to CBS, the average price for a 30-second ad during Super Bowl XLVII is $3.8 million, up roughly $300,000 from last year. For this low, low price, you could also buy*:

- 101 ads for the broadcast of Super Bowl I, when 30-second ads were a mere $37,500
- 38,003 official NFL game balls at $99.99 each
- 266,666 crab cake sandwiches, $14.25 each, from G&M Restaurant & Lounge of Linthicum Heights, Md.
- 952,381 rounds of sourdough bread at $3.99 apiece from Boudin's bakery in San Francisco
- 27,568 copies of The Wire: The Complete Series, $137.84 on Overstock.com
- 27,357 copies of Full House: The Compete Series, $138.90 on Overstock.com
- 97 years of tuition ($39,109) at the University of Michigan, San Francisco 49ers head coach Jim Harbaugh's alma mater
- 130 years of tuition ($29,158) at Miami University, Baltimore Ravens head coach John Harbaugh's alma mater
- 6.25 seasons of Colin Kaepernick at quarterback at his $607,900 salary for 2012
- 0.77 seasons of Ray Lewis at linebacker at his 2012 salary of $4,950,000

* Prices do not include tax