Sean Combs wants to stage a Revolt.

The music mogul/rapper dropped by the TV critics press tour Friday morning to promote his new music cable station, Revolt TV, which is scheduled to launch this fall.

Combs, clad in a snappy gray suit, spoke with his usual passion about how he's seeking to appeal to young viewers -- or millennials -- who have "unplugged from TV and run to the Internet."

"My mission is to bring kids back to television," he said, pointing out that TV is going to be everywhere, including the "toilet and sidewalk."

Revolt, Combs said, will rely heavily on social media, allowing viewers to approve and create content. He insisted that the channel will cover "music as a culture" and "in a journalistic way."

Sean "Diddy" Combs of the new network Revolt TV addresses reporters during the Television Critics Association summer press tour at the Beverly
Sean "Diddy" Combs of the new network Revolt TV addresses reporters during the Television Critics Association summer press tour at the Beverly Hilton Hotel on Friday July 26, 2013, in Beverly Hills, Calif. (Photo by Chris Pizzello/Invision/AP) ( Chris Pizzello )

"We'll take risks on young and new artists," he added.

Revolt grew out of a diversity program initiated by Comcast. Combs said he has harbored a dream to control his own TV network for 11 years. But the work that has gone into the project has exceeded his expectations.

"It's the hardest, most stressful thing I've ever done," he said.



Advertisement