Meet one of our favorite artists from the 2014 South by Southwest music conference and festival in Austin, Texas.

SXSW Spotlight Artist

  • Name: ScHoolboy Q

  • City: Los Angeles

  • Website: www.txdxe.com

  • Local shows: 8 and 11 p.m. April 10; Regency Ballroom, S.F.; $30-$32, www.goldenvoice.com.

  • Key cuts: "Hands on the Wheel," "Man of the Year"

  • The skinny: ScHoolboy Q is on track to become one of the big breakthrough artists of 2014. His recently released major-label debut -- "Oxymoron," which follows two independent offerings -- is an early contender for hip-hop album of the year. People are already catching on, which is why there was so much buzz around ScHoolboy's high-profile showcase in Austin. The talented rhyme master performed as part of the iTunes Festival at SXSWand didn't look out of place in a lineup that included such megastars as Coldplay, Pitbull and Kendrick Lamar (Q's comrade in the Los Angeles-based hip-hop collective Black Hippy). Everything is pointing to it being ScHoolboy Q's moment. And his solid SXSW set firmly underscored that he's more than capable of grasping it.

    Follow Jim Harrington at http://twitter.com/jimthecritic and www.facebook.com/jim.bayareanews.