There will be more at stake Monday night in Atlanta than a Final Four championship.
The winning school will take home the official 75th NCAA championship ladder, a custom 9-foot stepladder made by the Werner Co., which celebrates every tournament champion dating back to Oregon's "Tall Firs" team in 1939.
According to Angie Maddox, a marketing spokeswoman for Werner, the school will be able to display the commemorative ladder for the next year.
With all modern major sports events, organizers never miss a chance to attach sponsors to every aspect of contest.
The NCAA tournament is no different.
The Werner Co., 60 years old and based on Greenville, Pa., provides the official ladder for Monday's net-cutting ceremonies. Some fans may be disappointed to learn that the special 75th edition model is not available for purchase.
Meanwhile, players and coaches will snip the nets for the fifth year in a row with official Fiskars championship scissors. Claiming to be Finland's oldest company, Fiskars predates the NCAA tournament by nearly three centuries, to its founding in 1649.