BRENTWOOD -- The city's three-decade old Christmas holiday parade could be in jeopardy this year unless a $6,000 fundraising goal is reached by Thursday.

"That's what we are seeking -- $6,000 is the shortfall," Ken Seamann, president of the Brentwood Chamber of Commerce said on Tuesday.

The situation stems from a reduction in city grant money that helps fund parade costs, according to a letter Seamann sent out last Friday seeking sponsorship contributions from businesses and individuals to make up the shortfall.

"I don't want to blame anything on the city. Our source of funds were reduced to half of what they were last year," he said.

Miss Clause steers Santa and his helpers in a white horse driven sleigh down first street in Brentwood, during the Brentwood Chamber of Commerce 30th
Miss Clause steers Santa and his helpers in a white horse driven sleigh down first street in Brentwood, during the Brentwood Chamber of Commerce 30th Holiday Parade in Brentwood, Calif., on Saturday Nov. 17, 2012. (Dan Rosenstrauch/Staff)

The letter said paperwork for the parade has to be turned into the city on Thursday and the $6,000 has to be on hand so the city can go through with a permit process. The 31st annual parade is scheduled for Dec. 7.

Seamann said sponsorship pledges have been made but declined to say the amount.

Asked whether he thought a parade would take place this year, Seamann said: "The last thing I want is not to have a parade. And to make it happen, the community needs to support it to make it happen."

In addition to sponsorships, "we would love to have more participants in the parade" he said.


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"We are looking for sponsors and we moving forward," said Jilda Fairhurst, the chamber's events coordinator and office manager. "Also, we are looking for additional revenues to cover the cost of putting on the parade. We have the police costs, the street closures, the Santa carriage, barricades to close the streets. There are a lot of costs involved with putting on the parade."

Those who want to make sponsorship donations can contact Fairhurst at 925-634-3344 or jilda@brentwoodchamber.com.

To increase awareness about the financial shortfall, local resident Eddie Marcel has set up a Facebook page at www.facebook.com/SaveBrentwoodHolidayParade.

Contact Eve Mitchell at 925-779-7189. Follow her on Twitter.com/EastCounty_Girl.