JT's Tequila: We're not big on celebrity endorsements, but this one set our hearts aflutter. Grammy-winning artist, actor and all-around hottie Justin Timberlake is launching a tequila named Sauza 901 as a nod to his hometown area code in Memphis, Tenn. (And, apparently, for the time of night when things gets interesting -- though we've always been partial to 8:56 p.m.).

Like JTim, Sauza 901 is super smooth; triple-distilled, 100 percent agave tequila that can be served straight up, on the rocks or in a Mexican Mule, an updated twist on the Moscow Mule (which is Timberlake's favorite cocktail, fyi). But Timberlake isn't just a pretty face. As co-owner, he'll have a hand in every part of the business, from tastings and bottle design to marketing and promotions. The 80-proof tequila will retail for $30 a bottle and should be available at Northern California retailers by spring. www.901.com.

Got pie and pinot? Open Table diners rate the food and wine pairing program at St. Francis Winery & Vineyards No. 1 in the wine country, and it's easy to see why. The winery's new monthly pairing program, Sonoma Tastemakers, hosts a different Sonoma producer or purveyor in the winery's Mission-style tasting room to share artisan products and stories while the St. Francis staff offers wine pairings. On Feb. 22, in honor of National Pie Month, the winery will welcome the Petaluma Pie Company, a farm-to-table bakery specializing in sweet and savory pies made with local and organic ingredients. On March 29, the Valley Ford Cheese Company is up to bat with its award-winning farmstead Italian cheeses. Tastings are 1 to 4 p.m. and -- wait for it -- free to the public. Details: St. Francis Winery & Vineyards, 100 Pythian Road at Hwy. 12, Santa Rosa. www.stfranciswinery.com.

-- Jessica Yadegaran