KEEP THE FAITH: Several longtime friends expressed their thoughts about cartoonist Morrie Turner last Sunday during a celebration of life for the "Wee Pals" creator.

Some shared stories or anecdotes about his life, including his hugs, smile, genuineness and favorite saying, "Keep the faith."

Longtime pal Carlin Jardine wrote a poem about Turner for his 90th birthday party in December. Jardine told the crowd of about 400 people at the Claremont Hotel ballroom in Berkeley that he wanted to use the catchphrase for the rhyme.

"Have you ever tried to come up with words that rhyme with faith?" Jardine said, drawing a laugh from the crowd. "It didn't work out very well."

Instead, he "ingeniously" called the poem "Morrie." Here is a snippet:

"To understand Morrie, it must be clear in your mind; this immensely talented artist is truly color blind.

A possible problem for a cartoonist you might say; For how does he distinguish red or gray.

But in black and white, and shades there of; His ditty 'Wee Pals' is a symphony of love.

On Sundays, they color that same point of view; With wisdom and insight drawn playfully through.

Away from the easel, he continues to instill; his universal message of brotherhood and good will."

Later the poem read:

"This remarkable man in his finest hour; gave genesis to the concept he called rainbow power.

A transcendent idea we can all get along; if we celebrate color and all sing the same song."

A SECOND HELPING OF PITTSBURGERS: While consuming food that is 5 years old is a terrible idea, The Eye found that there are plenty of readers hungry to read a 5-year-old story about a popular Pittsburg-based dish.

After a couple people posted a May 24, 2009, article about Pittsburgers on Facebook on Feb. 7, The Eye shared the story.

The story about the baked sandwich served in Pittsburg school cafeterias since the early 1950s received more than 1,000 page views in four days.

Pittsburgers are made of ingredients such as seasoned ground beef mixed with ketchup, onions, cheese and either bread or biscuit dough.

richmond's news wars?: So you thought news media were on the decline? Perhaps, but maybe not in Richmond. Here, the news environment is so inviting that even global energy giant Chevron Corp. has launched its own local news website, the Richmond Standard, a name probably derived from the local refinery's origins as part of John D. Rockefeller's Standard Oil empire.

The Standard's launch last month caps an interesting five years in media in Richmond. UC Berkeley's Graduate School of Journalism launched Richmondconfidential.org in 2009 to provide intense local coverage of the city. Since then, a flurry of local organs have hit the area, including RichmondPulse.org, La Voz and the San Francisco Bay View, which now circulates in the city.

As for Chevron, its new entree into the media field has drawn skepticism from many residents, in part because its launch corresponds with a highly anticipated election year and a massive media campaign that includes buying up billboard and bus stop advertising space throughout the city.

The Richmond Standard is edited by Mike Aldax, a former reporter for the San Francisco Examiner and a senior account executive at Singer Associates, a public relations firm contracted by Chevron.

A brief examination of the Richmond Standard website reveals a solid news layout, with a clear declaration near the top that the site is "brought to you by Chevron Richmond. We aim to provide Richmond residents with important information about what's going on in the community, and to provide a voice for Chevron Richmond on civic issues."

Top stories on the Richmond Standard on Thursday included "Richmond police hunting for shooting suspect" and "Neighbors mourn victim of 23rd Street house fire."

Staff writers Paul Burgarino and Robert Rogers contributed to this column.