Lucchino said Thursday at Red Sox spring training the 793-game streak which began May 15, 2003, could be snapped possibly as early as the second game of the season—April 10 against the Orioles.
Lucchino also defended Boston's method of counting attendance—tickets distributed.
"We didn't gerrymander a new definition (of sellout)," he said. "We took the definition that was in place and had been in place 10, 20 years before us and was commonplace among many clubs in baseball."
The Red Sox finished last in the AL East last year with a record of 69-93 and have not made the playoffs since 2009.