2010 Republican gubernatorial nominee Meg Whitman's campaign spent $178.5 million, of which $144.2 million was from her own pocket, according to campaign finance reports filed Monday.
The Whitman campaign's overall spending broke down to $43.25 per vote she received in November's general election; from her own pocket, it was $34.93 per vote.
Despite her national record-breaking personal spending, Whitman lost the race by about 1.3 million votes, or about 12.9 percentage points, to Democrat Jerry Brown, whose campaign raised $40.45 million -- including almost $7.67 million he moved over from his Attorney General's campaign committee -- and spent about $36.43 million.
But Brown had a lot of other help, too. For example, the California Working Families for Jerry independent expenditure committee created by public employee unions to support his candidacy spent $9.26 million; the California Teachers Association's IE committee spent $3.41 million; and Working Californians to Support Jerry Brown spent $3.12 million.
Steve Poizner, whom Whitman defeated in an often-bitter GOP primary, raised $26.86 million in 2009-10, of which $24.9 million was out of his own pocket. He spent a total of $27.78 million.
Other campaign finance reports filed Monday show Kamala Harris raised about $7.57 million and spent almost $7.53 million first to win the Democratic primary and then to beat Republican nominee Steve Cooley in November to serve as California's
Former Facebook Chief Privacy Officer Chris Kelly, who lost to Harris in June's Democratic primary, had spent $13.18 million on his campaign, of which $12.31 million came from his own pocket.
Gavin Newsom raised almost $4.39 million and spent almost $4.4 million to beat Janice Hahn in the Democratic primary, and then in November defeat appointed Republican incumbent Lt. Gov. Abel Maldonado, who raised $2.07 million and spent a little over $2.1 million on his primary and general campaigns. Newsom beat Maldonado by almost 1.1 million votes, a margin of about 11 percentage points.
Democratic incumbent state Treasurer Bill Lockyer, who has been amassing a campaign war chest over his decades in various elected offices, raised only about $525,000 in 2009-10, but spent $7.77 million -- and he still had just shy of $3 million in the bank at the end of December.
Mimi Walters, the GOP nominee for treasurer, raised and spent only about $1.1 million; Lockyer beat Walters by almost 2 million votes, a margin of about 20 percentage points.
Lockyer's campaign aired just one television commercial; a big chunk of its spending -- $1.88 million -- was in contributions to other Democratic campaigns and causes. That most notably included more than $1.53 million to the successful campaign of his wife, Nadia Lockyer, for the Alameda County Board of Supervisors' District 2 seat.
Incumbent Secretary of State Debra Bowen, a Democrat, raised about $710,300 and spent about $712,600 to fend off Republican challenger Damon Dunn, who raised about $1.08 million and spent about $1.05 million for his primary and general campaigns. Bowen defeated Dunn by more than 1.4 million votes, a margin of about 15 percentage points.
Incumbent Controller John Chiang, a Democrat, raised about $2.23 million and spent about $2.52 million in 2009-10 to fend off Republican challenger Tony Strickland, who raised about $1.97 million and spent about $1.98 million on his bid. Chiang defeated Strickland by more than 1.8 million votes, a margin of about 19 percentage points.
S.K. Seymour LLC, the company run by Oaksterdam University founder Richard Lee, gave about $1.54 million to support Proposition 19, the marijuana legalization measure of which he was co-proponent. Lee's stake was about 49 percent of the total $3.14 million the campaign raised; it spent almost $3.22 million, but the measure lost by about 690,000 votes, or about 7 percent of all votes cast.
Prop. 19 did, however, get more than half a million more votes than Whitman.
More than $46 million was spent for and against a failed November ballot measure that would have suspended California's landmark global warming law: Out-of-state oil companies and their supporters spent $10.5 million promoting Proposition 23, while opponents spent more than $36 million. The initiative would have suspended the state's 2006 greenhouse gas reduction goals until California's unemployment rate, now 12.5 percent, drops to 5.5 percent and holds there for a year; that has occurred just three times in three decades. Voters rejected Prop. 23, 61.6 percent to 38.4 percent.