NEWARK -- Police were called in to keep the peace as crowds of collectors waited to get a hot new pair of shoes Friday morning at the NewPark Mall, but no arrests or injuries were reported.
The Air Jordan 11 Retro "Black/Red," priced at $185, are the latest limited-edition release to stir the soles of sneaker fanatics. Previous limited-edition Air Jordan releases have sold out in minutes; resellers were already offering the shoes Friday morning for more than $500 on sites like eBay and Craigslist.
Much like some Black Friday sales, the rush for the shoes can get out of control. The release of another limited-edition Air Jordan in December 2011 forced the temporary closure of some Bay Area malls, with crowds pushing past security at stores in Richmond, San Leandro and Fairfield.
There was the usual pushing and shoving outside the mall before it opened, and outside some of the four stores that were selling the shoes, but there were no major incidents, according to Newark police Sgt. Ray Hoppe. Officers also assisted mall security in escorting buyers to their cars after they had purchased the sought-after shoes.
Some stores ran raffles for the coveted shoes before the Friday morning release, hoping to control the chaos before beginning sales. An employee answering the phone at the NewPark Mall Foot Locker refused to comment, and a listed phone number for Shiekh Shoes was not answered.
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