Eden Memorial Chapels says Rubin died Wednesday at a hospice in Edison.
The American Contract Bridge League says Rubin earned 19 national titles and one world title as a top tournament player for more than four decades. Rubin was inducted into the league's Hall of Fame in 2000.
The league says Rubin learned the card game as a boy when his mother took him on a trip to New York's Lake Placid. He played his first tournament bridge at age 16.
The league describes him in its Hall of Fame as one of bridge's great theorists. He's credited with inventing several popular bidding tools.