ANAHEIM - Disneyland and California Adventure have quietly stopped offering deep discounts to Southern California residents, it was reported Monday.
The runaway popularity of the new Cars Land attraction and other improvements at California Adventure have swollen attendance at both parks. And that's rewarding the Walt Disney Company's recent $1 billion investment there, the Orange County Register reported.
Discounts for residents of zip codes south of the Tehachapi Mountains are a thing of the past this year. Promotions like 2-for-1 tickets and deeply- discounted park "hopper" tickets are no longer offered, the newspaper reported.
The company's spokeswoman told the Register that Disney officials "regularly evaluate our offerings in the local market and make decisions based on our business needs."
A one-day adult ticket for both parks now costs $125 for Californians and tourists alike, although kids down to age three get a $6 break.
On the web and at the parks, Disney offers guests the opportunity to "get special vacation financing" by applying for a Disney credit card.