SAN FRANCISCO -- Four San Francisco entrepreneurs wanted to make a pair of shorts comfortable for a long run and strong enough to withstand a day of rock climbing, but that also look nice enough to wear to a Sunday brunch with friends.
They came up with Olivers, a men's athletic brand that makes custom-designed shorts with water-repellent fabric, mesh pockets, tidy seams and a drawstring.
"Athletic apparel was stuff that we'd want to wear but then change out of," said David Wolfe, one of the founders of Olivers. "There was nothing that we could then live our normal weekend lives in."
The first Olivers shorts will be manufactured in San Francisco in October and ready for delivery by December. The project is funded by a Kickstarter campaign, which began mid-August and immediately sailed passed its $10,000 goal. With more than $123,000 in the bank and about three weeks remaining on Kickstarter, the men have set a new goal of $150,000, and say they will to use the extra cash to make a longer version of the shorts for tall men.
The shorts will sell for $68 on the company website, and Wolfe says he hopes to have the Olivers brand in local retail stores soon after.
Contact Heather Somerville at 510-208-6413. Follow her at Twitter.com/heathersomervil.