ALAMEDA -- Raiders receiver Denarius Moore hadn't seen anything like it since his days as a youth in Tatum, Texas.
He worked his way to the back of the end zone, saw quarterback Terrelle Pryor rolling to his right, then could scarcely believe his eyes as Pryor gave him a nod indicating he wanted Moore to drift to his right.
The result was a 2-yard touchdown pass in a victory over the San Diego Chargers last week.
"Last time I did that was playing in my backyard," Moore said this week.
In his third year out of Tennessee, Moore might be on the verge of producing in the NFL as he did in his backyard. He has 15 receptions for 274 yards and two touchdowns in his past three games, the most productive three-game stretch of his career.
"It all comes back to just playing football, something we've done since we were 6 years old," Moore said.
When the Raiders visit the Kansas City Chiefs on Sunday, Moore will face one of the NFL's top secondaries, with three outstanding cornerbacks in Brandon Flowers, Sean Smith and Marcus Cooper.
"Seems like every game they're right there with the wide receivers, and they put themselves in the running game, too, coming up and making tackles," Moore said.
Toward that end, Raiders wide receivers and defensive backs were given boxing gloves urging them to win one-on-one battles this week with the following message taped to their locker:
"Will you fight on the line of scrimmage this week?"
Getting Moore to fight with a passion to match his ability has been something coaches have been working on since he arrived.
"He can be as good as he wants to be," former Raiders quarterback Carson Palmer said last season.
In late August, offensive coordinator Greg Olson, when talking about Moore's maturity, said he needed to be more of a self-starter, although he later said he was talking about the offense as a whole.
Moore has been the Raiders' best playmaking receiver since he set foot in training camp as a fifth-round draft pick. In 33 games and 29 starts, Moore has 104 receptions for 1,676 yards and 15 touchdowns.
Yet the M.O. for the player whom teammates call "D-Moe" has a propensity to be almost invisible for stretches, with the occasional dropped pass or blown route.
In his senior season at Tennessee, Moore was the only player among NCAA Division I programs to have two games with 200 yards receiving, yet he didn't reach 1,000 yards for the season.
In a league where 1,000-yard seasons by receivers are routine -- there were 20 in the NFL last season -- the Raiders haven't had one since Randy Moss had 1,005 in 2005.
Moore represents the best hope for the Raiders to break that spell, provided he avoids the dry spells.
At a position where bravado is commonplace and requests for the ball are routine, Moore is more introverted by nature.
Getting him to understand his ability and attack not only the ball but also the way he conducts his business has been a goal of the coaching staff.
"The big thing is just having the confidence to go out and play, and when the opportunities come your way, make the play when you have the opportunity," Raiders coach Dennis Allen said. "He's done a better job of that in the last three weeks. Hopefully he'll continue to grow."
McFadden and Rashad Jennings (hamstring) were listed on the injury report as questionable along with tackle Tony Pashos (groin), linebacker Kaluka Maiava (hamstring) and defensive tackle Stacy McGee (shoulder). Running back Marcel Reece (knee) is probable, while center Stefen Wisniewski (knee), tackle Menelik Watson (calf) and safety Tyvon Branch (ankle) are out.