Cleveland Browns owner Jimmy Haslam said Sunday that his team and the 49ers did, indeed, discuss the prospect of a trade of 49ers coach Jim Harbaugh to the Browns.

Harbaugh and 49ers CEO Jed York denied the initial report by ProFootballTalk.com. However, Haslam told the USA Today on Sunday there is something to the story.

"There was an opportunity there, and it didn't materialize," Haslam told USA Today.

The ProFootballTalk.com report said there was a deal in place for the Browns to surrender multiple draft picks for Harbaugh, with the deal being nixed by Harbaugh.

Harbaugh told the Bay Area News Group via text message Friday:

"For the record, I echo Jed York's comment ... 'isn't true.' I know nothing about a trade with the Cleveland Browns and us involving me," Harbaugh said.

Haslam declined to elaborate on why the deal fell through. Ultimately, the Browns hired Mike Pettine to be their coach.

Harbaugh has two years left on the five-year, $25 million contract he signed in 2011. It has been widely reported that Harbaugh and the 49ers are going go talk about a contract extension this offseason.