San Francisco radio station Latino Mix FM 105.7 has been doing its best to torture Bay Area listeners, playing Nelly's "Hot in Herre" since 3 p.m. Friday.

And it took some of us all these years to finally forget it. Thanks for that.

According to the New York Daily News, the stunt has its own Twitter hashtag, #Nelly1057.

Twitter user Jeb Lund posted on Sunday that "24 hours ago I could only remember the chorus of this, now I could spit out every lyric while doing a crossword and not miss a thing."

Someone needs to call that guy and ambulance -- stat.

Another, Commish O'hangin,' wrote "'good gracious asses bodacious' is one of the most meaningful lines in music."

Call it a wild hunch, but I have a feeling that isn't his real name.

The Daily News reported It led there was wide speculation that disgruntled DJ had quit or a broadcast had been hijacked. The truth, in this case, is not stranger than fiction. Rolling Stone reported the crime was committed to advertise the relaunch of a radio station. Latino Mix FM 105.7 is being rebranded as Hot 105.7.

Mission accomplished.

The Daily News said the move is called "stunting" and has been used by others, including a Toronto station that courageously played Rick Astley's "Never Gonna Give You Up" for a full week.

Great. Now that's in my head now.


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Contact Tony Hicks at Facebook.com/BayAreaNewsGroup.TonyHicks or Twitter.com/insertfoot.