SAN FRANCISCO -- Bigcommerce, the e-commerce web platform that lets retailers build and run an online store, has opened a new office here to join the growing technology scene in the South of Market neighborhood.

Bigcommerce provides the online tools for more than 50,000 retailers to build their website and manage marketing, product pricing and customer orders. The company just opened its doors in San Francisco and plans to hire at least 40 engineers over the next two months.

The company also announced on Wednesday the hire of two Silicon Valley veterans: West Stringfellow, who joins Bigcommerce as chief product officer after stints at PayPal, Amazon and VISA; and Ron Pragides, who becomes vice president of engineering following roles at Twitter and Salesforce.

Bigcommerce also has offices in Austin, Texas, and Sydney.

Contact Heather Somerville at 510-208-6413. Follow her at Twitter.com/heathersomervil.