SANTA CLARA -- At the new 49ers stadium, you can use your phone to order a Niman Ranch pulled pork sandwich with apple-jalapeño coleslaw and house-made barbecue sauce, run over to the concession stand and be back in your seat before the commercial break ends. Or, for a little extra money, you can have a thinly-sliced prosciutto and bocconcini ciabatta panini delivered to your seat and wash it down with a Goose Island Honker's Ale.
Somewhere between a fast-food joint and a white-cloth fine dining institution, there is the food at Levi's Stadium, the new $1.3 billion Santa Clara home of the 49ers set to open in less than a month. On Wednesday, the team and its culinary partners unveiled the concessions menu for the new stadium, highlighting both sports staples like burgers and wilder fare such as rotisserie chicken mac and cheese.
The menu was missing one very big detail: the prices, which aren't expected to be cheap -- think $10 beers and $6 hot dogs -- though the final prices will be announced in the coming weeks.
But the team says it'll be worth it. The menu was developed over the last 3½ years by professional chefs who toured other NFL stadiums, surveyed 49ers fans and local eaters, and repeatedly taste-tested their creations, most of which are custom.
"We don't want it to be compared to stadium food," said 49ers President Paraag Marathe, who proclaimed the stadium has the most diversified menu in all of pro sports.
In fact, the team despises the idea that Levi's Stadium -- where fans must pay $2,000 to $80,000 seat licenses just for the right to buy season tickets -- could be just another normal boring food stadium.
There is a barbecue pulled jackfruit sandwich, a spicy vegetarian take on its pork cousin, and 31 other vegan items. There are house-made Indian-style curries such as rajasthani lamb, along with Mexican, Italian and Asian delicacies. In the pricey club and suite sections, high-rollers can feast on portobello pastrami stacked on a Le Boulanger baguette, or an oyster pan roast featuring freshly shucked Pacific oysters.
The broad menu is part of an emerging trend in sports stadiums to go beyond traditional $1 hot dogs and nachos (sorry, O.Co Coliseum). Sports teams have generally moved in two directions: the outlandish -- think bacon-wrapped hot dogs topped with mac and cheese and pulled pork -- and fine cuisine, but the Niners aren't offering anything too revolutionary.
"We didn't want to do anything that didn't belong at a football game," said executive chef Ryan Stone.
Centerplate, the company handling the concessions after doing the food at Candlestick and AT&T parks, still expects about three-fourths of the items it sells to be a handful of staples: burgers, pizza, garlic fries, chicken and hot dogs -- sorry, the frankfurter. The term "hot dog," in the boldest display of the 49ers' fine-dining hopes, does not appear anywhere on the Levi's Stadium concessions.
But the most popular item is expected to be pizza, and the team expects its crop of 12,000-pound wood-stove ovens to spit out 13,000 slices a game. The concessions are separate from celebrity chef Michael Mina's $5,000-a-season VIP tailgate package at the stadium.
Now, the booze: Most of the 33 fixed concession stands around the 70,000-capacity stadium will have two beers on tap, and since Anheuser-Busch is the sponsor, expect a lot of Budweiser and Bud Light. But there are also 40 other beers available, mostly in scattered craft brew tables, clubs and 64 other portable concessions. Available brew labels include Stone Brewery, North Coast, 21st Amendment, Hoegaarden, Boddington's, Speakeasy, Anderson Valley and, of course, San Francisco's Anchor Steam. There are also 15 varietals of wine.
The cellphone app that allows for in-seat delivery and pickup orders should speed things up a bit, and there's one register for every 86 fans -- three times better than Candlestick.
Also on Wednesday, the team began selling 90-minute tours of the stadium, which start on Aug. 8 and cost $25, or $35 to include a trip to the on-site museum. But one thing will be free: the team on Wednesday also unveiled three open training camps at the stadium -- on Aug. 4, 15 and 20 -- for 10,000 fans per practice. The faithful will be able to sign up on Friday for a lottery to determine the winners.
Contact Mike Rosenberg at 408-920-5705. Follow him at Twitter.com/rosenbergmerc.