SANTA CLARA -- Like everything else at Levi's Stadium -- and Silicon Valley -- the food and drink at the 49ers' new home won't be cheap.
The Niners on Friday released the prices for its much-touted gourmet concessions a week ahead of the first sporting event at the $1.3 billion football palace, and fans who already had to fork over big fees to get into the games won't be getting a break on grub or brews. But in perhaps a bit of an upset, the prices actually aren't that much higher than they were at Candlestick Park.
For starters, Niners fans will pay $10.25 for the cheapest beer available, a 20-ounce domestic such as Budweiser or Bud Light, up from $9.75 at the 'Stick. A "premium" brew such as a Shock Top will run you $11 for 18 ounces. The widely cited independent Team Marketing Report study said the Oakland Raiders had the priciest small beer in the league last year, at $9.75 for 20 ounces, with the average NFL team charging $7.05 for 17 ounces. But the report is heavily disputed in NFL circles.
A "frankfurter" at Levi's Stadium (the word "hot dog" apparently is too lowbrow for the fancy new stadium) will cost $6.25, up 75 cents from the 'Stick. It's 25 cents higher than the cheapest dog listed by the Team Marketing Report for 2013, while the NFL average was $5.07.
A soft drink such as Pepsi, Mountain Dew or Sierra Mist will cost $5.25 for 21 ounces, a bit more expensive on a per-ounce basis than the $5.50 Niners fans paid last year for 24 ounces. The report's NFL average was $4.48 for 20 ounces. A 49ers souvenir soda cup costs $7.50.
Among the other Levi's Stadium prices: $8 for a pizza slice (expected to be the top seller), $8.50 for garlic fries; $6 for nachos or a bag of candy such as M&M's; $5.75 for a 20-ounce bottle of water; $8.25 for a sausage or bratwurst; and $12 for a 7-ounce wine pour, tortas, a barbecue sandwich or a burger.
The concessions price increase comes after large ticket cost hikes. Overall, the cost for two face-value nosebleed seats, a couple of beers and a pair of hot dogs at Levi's will cost $243, up from $88.50 at Candlestick. That's on top of a new seat license program in Santa Clara that runs $2,000 to $80,000 per fan for the right to get face-value tickets.
In rolling out its food options earlier this month, before the prices were revealed, the team had cautioned that it's not fair to compare the food and drink at the Field of Jeans to the 'Stick or even most other sports stadiums because it said the quality and service in Santa Clara will be top-notch. In addition to the chefs' custom menu items that use local, high-end ingredients, fans can also order food from their seat using a smartphone app, which was unveiled this week, and pick it up at the concession stand for no extra charge, or have the goods delivered to their seat for another $5.
The 49ers previously referred to the prices as "comparable" to other Bay Area venues but declined to comment for this story. Centerplate, the stadium concessionaire that helped the team with the menu and prices, deferred comment to the 49ers.
After a ribbon-cutting ceremony marked the end of construction last week, the stadium will open its gates -- and concession stands -- by hosting a San Jose Earthquakes game Aug. 2, followed two weeks later by the first Niners preseason game.
Contact Mike Rosenberg at 408-920-5705. Follow him at Twitter.com/rosenbergmerc.